UrbanDaddy, a necessary email subscription for any modern gentleman, first featured us nationally back in 2006. The hit featured Ike Behar's custom shirt program called C.E.O. for Custom Express Original.

Fast forward to 2008, and UrbanDaddy featured the opening of On The Fly's flagship store in downtown San Francisco on the day that it opened: Monday, November 17th. Of course, UrbanDaddy came by the Sunday before we opened to see what all the fuss was going to be about.

Read the full write-up here. 

A Suitable Wardrobe is a must-read blog for the gentleman that takes his wardrobe seriously. Will Boehlke, the man behind the blog, is certainly one of the best-dressed men in San Francisco. What is striking about Will is that he is "dressed" every single day of the week.

A Suitable Wardrobe covers a wide variety of men's fashion-related topics, but it is most useful for the topics that are not typically addressed by many men's magazines. Topics like wardrobe planning, budgeting, maintenance, custom clothing, purchasing of materials for custom clothes, and of course, putting it all together. It is a thorough blog that is sure to teach you something new at least once a week, if not more frequently.

Will stopped by our showroom to take a tour and snap a few photos, visit the car club next door, and enjoy a cigar and a glass of bourbon. Read his full write-up here. 

One of the reasons we carry more than just men's clothing is because we strive to be a convenient destination for the gentleman who also appreciates fine wines, premium cigars, and other aspects of the "good life". Influencing our assortment was time spent by several of the principals at Sherlock's Haven, San Francisco's premier tobacconist (now under new ownership and definitely not the same). Back in 2002, Forbes.com named Sherlock's Haven one of the Top Ten Tobacconists in the World.  

Six years later, On The Fly has garnered similar attention. Forbes.com just published the Ten Best Clothing Stores for Men, and we were among the honorees. We are flattered to be mentioned with such stalwarts as Gene Hiller, Bergdorf Goodman, and Cuffs, and the new breed like Lisa Kline and Oslo's. While most of our customers live a plane flight away from the showroom/warehouse, we do hope you'll pop in for a visit if you're even in the Bay Area.

As On The Fly moved from a small office in the Russian Hill neighborhood in San Francisco to a giant showroom in the South of Market (SoMa) neighborhood, the Fine Living channel was there to chronicle the opening of our new warehouse/store for a show called Ultimate Retail. 

The show centers around the challenges faced by Founder & President, Ami Arad, and the sacrifices - professional and personal - that have been made to take the company to the next level. 

The 30 minute show on cable compresses to less than 20 minutes when watched without commercials. Watch the entire video here:  

On The Fly founder Ami Arad talks to the San Francisco Examiner about why the company was founded, and why it's a dream come true for the shop-weary modern gentleman.  Read the full article online at examiner.com.

 

On The Fly founder Ami Arad chats about "guy stuff" with Brewcast host Justin Crossley on 106.9 Free FM San Francisco.